BFE Baits

Premium Soft Plastic Fishing Lures

Catch More Fish

Fishing Lures

Bass Baits

High-quality soft plastics designed for bass fishing success.

Perfectly crafted for crappie fishing enthusiasts.

Explore our diverse range of soft plastic lures tailored for every angler's needs.

Crappie Baits

Ice Baits

Apparel/ Accessories

Jigs/ Bladed Jigs

Terminal Tackle